BSc Marketing
Entry requirements
A level: AAB IB: 35 points BTEC: DDD We consider a range of BTEC qualifications equivalent to 3 A Levels, or in combination with A Levels or other qualifications. For example: Distinction, Distinction in BTEC Level 3 National Diploma plus A at A Level Distinction in BTEC Level 3 National Extended Certificate plus AA at A level Distinction, Distinction in 2 BTEC Level 3 National Extended Certificates plus A at A level
About this course
BSc (Hons) Marketing, a marketing degree centred on contemporary consumer engagement, strategic planning and digital practices. Core topics include Research Methods, Marketing, Entrepreneurship, and Artificial Intelligence & Machine Learning. This course is accredited by the Chartered Institute of Marketing. The first year covers foundational concepts through compulsory modules such as Intro to Business Ethics and Sustainability, Marketing Essentials, Humanity, Economics and Management, Consumer Behaviour, Marketing Research, and Marketing Communications. The second year progresses to advanced topics with compulsory study in Business Planning and Sustainable Entrepreneurship, Branding Strategies, Digital Marketing and Analytics, and Sustainable and Ethical Marketing, alongside optional modules including Innovation and Creativity within Organisations and Management in the Age of Artificial Intelligence. The final year focuses on strategic application through compulsory modules like B2 B Sales and Negotiation, International Marketing Strategy, and Strategic Marketing Consulting. Students can further tailor their studies through numerous optional choices spanning Globalisation, Politics and Culture, Supply Chain Management, and an optional Dissertation in Marketing.
Modules
- Intro to Business Ethics and Sustainability
- Marketing Essentials
- Humanity, Economics and Management
- Consumer Behaviour
- Marketing Research
- Marketing Communications
- Business Planning and Sustainable Entrepreneurship
- Branding Strategies
- Digital Marketing and Analytics
- Sustainable and Ethical Marketing
- Innovation and Creativity within Organisations
- Project and Operations Management
- Management Information Systems
- Employment Relations
- Management in the Age of Artificial Intelligence
- B2 B Sales and Negotiation
- International Marketing Strategy
- Strategic Marketing Consulting
- Preparing for the Marketing Dissertation
- Leadership in Practice
- Applied HR, Business and Society
- Globalisation, Politics and Culture
- Managing Professional Service Firms
- Supply Chain Management
- Relationship Marketing, Stakeholders and Society
- Marketing and Innovation Management
- Decision and Information Analysis
- Company Law
- Managing Diversity
- Sustainability and Business
- Managing and Leading Change
- Management, Technology and Society
- Dissertation in Marketing