BA Fashion Marketing
About this course
BA (Hons) in Fashion Marketing Analytics, a marketing degree centred on promotional strategies and commercial operations within the fashion sector. Core topics include Marketing, Research Methods, Data Analysis, Statistics, Design & Creative Practice, and Critical & Analytical Thinking. Students may complete the course through a three-year full-time route or a four-year option incorporating a placement year. The first year establishes foundational knowledge through Responsible Business, Fashion Marketing Principles, Visual Fashion Communications, Creativity and Collaboration, Digital Fashion, and Fashion, Society and Culture. The second year advances into practical applications via Consumer Behaviour and Trends, Fashion Branding and PR, Campaign Planning, Business Research Methods, The Business Lab: Real-World Consulting in Action, and Fashion Buying and Fashion Futures. The final year concludes with Research Investigation, Creative Communications, Luxury Brand Management, Future Innovation, and Career Design.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
Minimum entry requirements: 104 UCAS Tariff points; and 3 GCSEs at grade C/4 (or equivalent) including English Language.
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What students say
Based on about 17 final-year students who answered, across similar courses at this university (a small group: a rough guide only)
- Teaching on my course: 90%
- Learning opportunities: 87%
- Assessment and feedback: 90%
- Academic support: 93%
- Organisation and management: 85%
- Learning resources: 88%
- Student voice: 85%
Do students stay on the course?
Based on about 25 students who started, across similar courses at this university (a small group: a rough guide only)
- Continued on course: 70%
- Gained a higher qualification: 15%
- Left higher education: 5%
- Moved to a lower qualification: 10%
What graduates do next
Based on about 19 graduates who answered, across similar courses at this university (a small group: a rough guide only)
- Working: 70%
- Working and studying: 15%
- Unemployed: 5%
Most common jobs
- Business and public service associate professionals: 30%
- Administrative occupations: 15%
- Sales occupations: 10%
- Managers, directors and senior officials: 5%
- Finance Professionals: 5%
- Find their work meaningful: 60%
- Feel on track for their future plans: 60%
- Use what they learnt on the course: 30%
Where graduates work (5 years on)
Based on about 240 graduates, across similar courses at this university
- North East: 18%
- North West: 10%
- Yorkshire and the Humber: 54%
- East Midlands: 3%
- West Midlands: 2%
- East of England: 3%
- London: 4%
- South East: 3%
- South West: 1%
- Scotland: 1%
Who gets in
Based on about 65 students who started, across similar courses at this university
- A levels: 86%
- Baccalaureate: 1%
- Other HE qualification: 14%
Accreditation & quality ratings
TEF 2023 (whole university): Silver overall, Gold for student experience, Silver for student outcomes.
Modules
- Responsible Business
- Fashion Marketing Principles
- Visual Fashion Communications
- Creativity and Collaboration
- Digital Fashion
- Fashion, Society and Culture
- Consumer Behaviour and Trends
- Fashion Branding and PR
- Campaign Planning
- Business Research Methods
- The Business Lab: Real-World Consulting in Action
- Fashion Buying and Fashion Futures
- Research Investigation
- Creative Communications
- Luxury Brand Management
- Future Innovation
- Career Design
Questions about this course
How much do graduates of BA Fashion Marketing at York St John University earn?
The median salary is £25,000 after 15 months, £22,500 after 3 years, £27,500 after 5 years. After five years the middle half of graduates earn between £23,000 and £33,000. The £27,500 median after five years is £4,000 less than the UK median for Marketing.
What do graduates of BA Fashion Marketing at York St John University do next?
85% were in work or further study 15 months after finishing (Graduate Outcomes 2022-23).
Are students happy with the teaching on BA Fashion Marketing at York St John University?
90% of final-year students were positive about the teaching in the National Student Survey 2024-25.
What grades do I need for BA Fashion Marketing at York St John University?
The average entrant had 104 UCAS points.
Does BA Fashion Marketing at York St John University include a placement year or year abroad?
The course has an optional placement year and an optional year abroad.
How many students continue on BA Fashion Marketing at York St John University?
70% of students continued into their second year, and 5% left higher education.