BA Marketing
About this course
BA (Hons) in Marketing BA (Hons), an undergraduate marketing degree focused on commercial communication, brand strategy, and consumer behaviour. Core topics include Marketing, Data Analysis, Statistics, Research Methods, Project Management, Programming, Critical & Analytical Thinking, and Ethics & Professional Practice. Students can undertake a professional placement year between the second and third year of study, and the curriculum is accredited by the Chartered Institute of Marketing. The first year introduces foundational business and promotional concepts through Responsible Business, Principles of Marketing, Marketing Skills for the Modern Era, Financial Concepts and Planning, Strategic Marketing Research, and Marketing Communications. The second year develops applied capabilities through Creative Brand Management, Digital Marketing for Performance and Growth, Consumer Psychology, Business Research Methods, and The Business Lab: Real-World Consulting in Action, alongside optional modules in Global and Intercultural Event Management or Innovative Coders: From Concept to Creation. The final year centres on advanced strategic and specialist concepts through Research Investigation, Designing Your Marketing Career, Social Media, Content and Influencer Marketing, Global and Cross Cultural Marketing, and Social Justice Marketing. The course culminates in a substantial independent Research Investigation, which students can complete as a traditional dissertation or a business creation feasibility project.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
Minimum entry requirements: 104 UCAS Tariff points; and 3 GCSEs at grade C/4 (or equivalent) including English Language.
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What students say
Based on about 17 final-year students who answered, across similar courses at this university (a small group: a rough guide only)
- Teaching on my course: 90%
- Learning opportunities: 87%
- Assessment and feedback: 90%
- Academic support: 93%
- Organisation and management: 85%
- Learning resources: 88%
- Student voice: 85%
Do students stay on the course?
Based on about 25 students who started, across similar courses at this university (a small group: a rough guide only)
- Continued on course: 70%
- Gained a higher qualification: 15%
- Left higher education: 5%
- Moved to a lower qualification: 10%
What graduates do next
Based on about 19 graduates who answered, across similar courses at this university (a small group: a rough guide only)
- Working: 70%
- Working and studying: 15%
- Unemployed: 5%
Most common jobs
- Business and public service associate professionals: 30%
- Administrative occupations: 15%
- Sales occupations: 10%
- Managers, directors and senior officials: 5%
- Finance Professionals: 5%
- Find their work meaningful: 60%
- Feel on track for their future plans: 60%
- Use what they learnt on the course: 30%
Where graduates work (5 years on)
Based on about 240 graduates, across similar courses at this university
- North East: 18%
- North West: 10%
- Yorkshire and the Humber: 54%
- East Midlands: 3%
- West Midlands: 2%
- East of England: 3%
- London: 4%
- South East: 3%
- South West: 1%
- Scotland: 1%
Who gets in
Based on about 65 students who started, across similar courses at this university
- A levels: 86%
- Baccalaureate: 1%
- Other HE qualification: 14%
Accreditation & quality ratings
- Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
TEF 2023 (whole university): Silver overall, Gold for student experience, Silver for student outcomes.
Modules
- Responsible Business
- Principles of Marketing
- Marketing Skills for the Modern Era
- Financial Concepts and Planning
- Strategic Marketing Research
- Marketing Communications
- Creative Brand Management
- Digital Marketing for Performance and Growth
- Global and Intercultural Event Management
- Innovative Coders: From Concept to Creation
- Consumer Psychology
- Business Research Methods
- The Business Lab: Real-World Consulting in Action
- Research Investigation
- Designing Your Marketing Career
- Social Media, Content and Influencer Marketing
- Global and Cross Cultural Marketing
- Social Justice Marketing
Questions about this course
How much do graduates of BA Marketing at York St John University earn?
The median salary is £25,000 after 15 months, £22,500 after 3 years, £27,500 after 5 years. After five years the middle half of graduates earn between £23,000 and £33,000. The £27,500 median after five years is £4,000 less than the UK median for Marketing.
What do graduates of BA Marketing at York St John University do next?
85% were in work or further study 15 months after finishing (Graduate Outcomes 2022-23).
Are students happy with the teaching on BA Marketing at York St John University?
90% of final-year students were positive about the teaching in the National Student Survey 2024-25.
What grades do I need for BA Marketing at York St John University?
The average entrant had 104 UCAS points.
Is BA Marketing at York St John University accredited?
Yes. Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
Does BA Marketing at York St John University include a placement year or year abroad?
The course has an optional placement year and an optional year abroad.
How many students continue on BA Marketing at York St John University?
70% of students continued into their second year, and 5% left higher education.